摘要
剖析概念营销的内涵和它的特征 ,结合著名的潘石屹的“SOHO”之例 ,说明在房地产市场中如何进行概念营销的设计。
Through an analysis of the implication and character it ics this paper illustrates the design of conceptual marketing in real estate mar ket, with an example of Pan Shiyi's SOHO.
出处
《商业研究》
北大核心
2003年第8期119-120,共2页
Commercial Research
