摘要
CRM是近些年兴起的一种面向客户的生产管理模式,它的实施要以计算机技术作为保障与基础。数据挖掘是一种面向决策的智能技术,它与CRM的结合将给管理理念带来一种新的视角和冲击。该文将对在校园信息系统中CRM理念与数据挖掘技术的结合进行初步探讨。
CRM is a new style of manufacturing management which faces to customers.The application of CRM should be based on Computer Technology.Data Mining is a decision oriented intelligent technology.The combination of CRM and DM will take a new view and impaction to the management vision.This paper will discuss the combination of CRM and DM elementarily in campus information system.
出处
《计算机工程与应用》
CSCD
北大核心
2003年第13期230-232,共3页
Computer Engineering and Applications
基金
教育部重点科研基金项目(编号:02190)
广东省计委高技术项目(编号:2001309)资助
