论全面提升云南旅游业的水平和档次

How to promote fully Yunnan's tourist industry

作为云南省“十五”期间的五大支柱产业之一的旅游业 ,面对加入WTO后发展空间扩大、竞争压力加大的国内、国际旅游市场 ,可谓机遇与挑战并存。本文针对云南旅游业的发展情况 ,探讨如何进一步发挥优势 ,加强旅游精品品牌和特色旅游产品的开发和培育 ,增强对国内外游客的吸引力和市场竞争力 。

The tourist industry is one of five pillar industries of Yunnan. It is confronted with demostic and international market of spreading of developing space and raising of race pressure after China's entry into WTO. The market's race is very strong. Therefore, Yunnan's tourist industry has both opportunities and threats. The article explores how to give full play to Yunnan tourist superiority to attract travelers, and strengthen its power of market race by developing tourist's brands and products in order to promote its development.