基于GIS的铁路货运营销系统研究

Study of Railway Freight Marketing Information System Based on GIS

在分析当前铁路货运营销信息系统中存在问题的基础上,结合客户关系管理思想以及"二八定律",以Web GIS和数据库技术为支撑,从理论上论证了如何按照运量、运费、行业、忠诚度、收入率、增长率等不同指标实现货运市场细分,重点货主的发现与提升、货主流失的自动预警,以及对货运营销工作进行准确市场定位等功能.

On the basis of analysis of major problems in the current railway freight marketing information system, integrating with advanced customer relationship management theory and supported by the technology of Web_GIS and Oracle database, the paper conceptually and theoretically proposes some principles as follows: how to subdivide freight market according to different index such as volume of transportation, freight fares, industries, customer loyalty, profit margin, increment rate and so on; how to apply the functions such as recognition and promotion of the important customers, the automatic alert of the missed and missing customers, accurate orientation of the complex task of freight marketing and so on to the marketing information system.