中国西部地区社会体育、体育经济发展现状与对策研究

The present situation and countermeasures of the social sports and economic development in the west of China

对西部地区社会体育、体育经济发展现状进行了调查和研究。结果显示:封闭的地理环境制约了西部地区的经济发展,也禁锢着人们的思想意识,使得该地区人们参加体育运动和体育消费的意识淡漠,东西部体育发展程度相差甚远。西部地区要抓住西部大开发的有利时机,借助外部力量,依靠自身优势大力发展民族传统体育项目和体育旅游产业,逐步提高人们参与体育运动和体育消费的意识,从而促进西部地区社会体育和体育经济的全面发展。

This paper studies the present situation of the social sports and social economic development in the west of China and finds that the closed geographical environment has limited the economic development of the west and shacked the mind of the people.As a result,people in the west are not interested in sports and sports consumption.The sports development in the east and west of China is different.For the west,it can seize the opportunities in the Openingup of the West.By yielding the advantages of itself and taking the external help,the traditional national sports and sports tourism can be developed.Through more peoples participation in sports and greater sports consumption,the social sports and economic development are hoped to promote.