摘要
通过对中国篮球市场若干历史与现状进行了研究分析,找出了目前中国篮球市场存在的问题与不足,为中国篮球产业的健康发展提供理论参考。
Analyzing the history and present status of Chinese basketball market, the article is trying to find its problems and in perfects to offer some references for the development of Chinese basketball industry.
关键词
篮球市场
篮球产业
管理体制
市场主体
basketball market
basketball industry
administration system
main body of market