摘要
采用文献法、问卷法、数理统计法,就在杭大学生对体育新闻的需求情况进行调查与分析,结果表明,受众接受体育新闻有片面性,对"竞技性""娱乐性"新闻比较关注,而且对新闻的专业化要求和新闻价值要求越来越高。建议大众体育传媒在了解分析新闻受众群心理动向的前提下,通过提高体育新闻的专业化水准来增强体育新闻的新闻价值,扩展体育新闻的受众市场,使大众体育传媒得到有效、快速的发展。
The article analyzes the survey on the universit y students' demand of sports news in Hangzhou according to the statistic methods The results shows t hat the students has their favorite aspects about sports news, at the same time, they have higher demand on the professional sports news and values of sports ne ws The suggestion is to promote the value of sports news and expand the reader s' market by the improvement of professional knowledge
出处
《浙江体育科学》
2003年第2期23-26,共4页
Zhejiang Sport Science
关键词
在杭大学生
体育新闻
需求
university students in Hangzhou
sports news
dem and
