我国花卉产业市场体系建设探讨

Probe into the Construction of Market System of Our Country's Floriculture

近20年来,我国花卉产业得到了快速发展,但花卉市场的营销方式却相对滞后。文章以我国花卉市场中存在的问题为出发点,选取工厂化花卉业较为发达的云南省作为典型案例,从现代交易方式和物流服务的角度出发,探讨了我国花卉产业市场体系建设的问题。

In recent 20 years, the floriculture of our country has developed rapidly, but the marketing mode of flower-and plant market is relatively delayed. Starting from the problems existing in the flower-and-plant market of our country, and taking Yunnan Province where factorial floriculture is more developed as a typical case, this paper probes into the construction of floriculture market system of our country from the angle of modern transaction mode and material flow.