网络时代的传播及其对传统传播理论的影响

Propagation in Network Times and Its Influence on Traditional Propagation Theory

网络的出现丰富了现有的传播形式,对传统的传播领域提出了挑战,而且还对传统的传播理论提出了质疑和新的启示。文章阐述了麦克卢汉理论及其在现代的应用,探讨了网络传播对拉斯韦尔模式的冲击以及网络传播对原有大众传播学理论的挑战。

The occurrence of network, which enriches existing propagation forms, issues the challenge to traditional propagation field and questions the validity of traditional propagation theory. This paper expounds the Macluham's Theory and its application in the modern times, and probes into the impact of network propagation on Laswell's Model and the challenge of network propagation to origin popular propagation theory.