视觉传达与工程机械产品形象设计

在当今工程机械快速发展的今天,实用性已不再是工程机械市场唯一的需求,越来越多的工程机械厂家将注意力放在了品牌设计与产品视觉形象设计上来。通过专业人员深入分析、了解产品的视觉传达形象,设计出独具特色而又令人喜爱的产品形象,对于用户透过产品对品牌形象深度认知有着重要的作用。本文从品牌形象,产品视觉形象与用户认知、用户对工程机械产品视觉形象的认知以及工程机械产品形象设计这三方面来讨论视觉传达与工程机械产品形象设计的关联性,旨在使得工程机械产品在实用性的基础上更加具有美观性,在外观等方面更加快速的发展、进步。

Today, the rapid development of construction machinery today, practicality is no longer the only demand for construction machinery market, more and more construction machinery manufacturers will focus on brand design and product visual image design. Through indepth analysis of professionals to understand the product’s visual communication image to design a unique and lovely product image, the user’s brand image through the depth of the brand recognition has an important role. This article discusses the relationship between visual communication and engineering machinery product image design from three aspects: brand image, product visual image and user’s cognition, user’s perception of visual image of construction machinery product and image design of construction machinery product, Mechanical products are more aesthetically pleasing on the basis of practicability and more rapid development and progress in appearance and the like.