浅谈新闻策划的“度”

An Elementary Talk on the "Degree" in News Planning

如何把握好新闻策划的“度”是新闻策划中不可忽视的一环,也是关系到策划成败的重要因素。纵观国内较成功的新闻策划,坚持辩证地看问题是把握好度的关键,讲究宣传艺术是把握好度的中心,实现社会效果的最优化是把握好度的最佳尺度。事实证明,把握住这几个标准,新闻策划的就会发挥最大的综合效应,反之,就有可能出现传播障碍,甚至负作用。

It is both an indispensable part in news planning and an essential factor concerning the success of news planning as to how to handle the 'degree'. Looking through the comparatively successful news planning at home, we have discovered that it is the key point of handling the 'degreee' to insist on a dialectical view about problems, the center to pay attention to the art of propaganda, and the best ruler to attain the best goal of social efficiency. It is proved true that with these criteria handled, news planning will have been able to effectuate the maximum of its comprehensive effciency. Otherwise, it is likely that there will appear a dissemination block and even a negative effect.