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九江地区大学生服装品牌感知质量的实证研究

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摘要 文章通过大学生访谈、与销售专家沟通、大学生问卷调查,分析大学生购买品牌服装感知质量的因素等问题,并提出九江地区大学生服装品牌感知质量的基当模型,促进本地青年群体对品牌感知质量的整体认识,以便当地企业的品牌形象塑造。
作者 宋成龙
机构地区 九江学院
出处 《美术教育研究》 2015年第14期138-138,共1页 Art Education Research
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