社会创业对乡村旅游利益分配模式的影响机理研究——以山东省中郝峪村为例

Research on the Mechanism of the Impact of Social Entrepreneurship on Rural Tourism Benefit Distribution Model: A Case Study of Zhonghaoyu Village in Shandong Province

乡村旅游已成为乡村振兴的重要途径,而较为均衡的利益分配模式是乡村旅游可持续发展的关键所在。与此同时,社会创业作为一种新型的创业形式,逐渐成为解决乡村贫困、振兴乡村经济的有效方式。在鲁中地区中郝峪村乡村旅游的不同发展阶段,社会创业的社会价值创造属性、经济价值创造属性及创新属性,都在乡村旅游利益分配模式的均衡构建过程中发挥了重要作用。特别是在村落精英的操持下,乡村旅游利益分配模式较好地诠释了社会创业的'初心',而社会创业也为乡村旅游利益分配模式的合理构建提供了动力源。在当今乡村旅游开发的大背景下,这一个案研究具有普遍意义,既有助于探索社会创业对乡村旅游利益分配模式的影响机理,也可进一步丰富社会创业理论体系内容及应用情境。

Rural tourism has become an important way to the rural vitalization.A more balanced benefit distribution model is the key to sustainable development of rural tourism.At the same time,as a new form of entrepreneurship,social entrepreneurship has gradually become an effective way to solve rural poverty problems and revitalize the rural economy.This paper takes Zhonghaoyu Village in Shandong Province as an example and adopts a case study method to explore the mechanism of the impact of social entrepreneurship on rural tourism benefit distribution model under the background of rural tourism development.The research shows that the rural tourism benefit distribution model of Zhonghaoyu Village illustrates the'initial dreamt'of social entrepreneurship well.In different stages of rural tourism development,the attributes of social value creation,economic value creation and innovation of social entrepreneurship play important roles in the construction process of rural tourism benefit distribution model.Social entrepreneurship provides a'power source'for the construction of a reasonable and balanced rural tourism benefit distribution model.This study further enriches the content of the social entrepreneurship theory system and its application contexts.