对电视娱乐明星形象传播的文化批判

A Cultural Criticism on The Image Communication of Recreational Stars on TV

在当下中国的电视娱乐明星的形象传播中存在着悖论现象:一方面,媒体和明星自身联合塑造出“德艺双馨”的完美形象;另一方面,明星又往往因种种不合道德法纪的行为而出现在电视媒体上。针对这种状况,本文从娱乐明星自身、媒介的明星运作机制和受众三方面出发,分析其原因并提出相应的批判对策。

Now in China there is a paradoxical phenomenon in the image communication of TV recreational star. On the one hand medium and stars coproduct the perfect imges, on the other hand stars are frequently exposed for the unmoral or illegal acts. The reasons and corresponding critics can be analysed from the recreational star, the star operating mechanism of medium and the audience