2015央视国际传播竞争力调查口

2015 CCTV International Communication Competitiveness Survey

在经济全球化的背景下,世界各国人民的经济文化交流日益频繁。中国不仅在经济总量上位居世界第二,而且在出境旅游上成为世界第一。为了更好地促进中国与世界各国的跨文化交流,需要增强国际社会对中国的了解和理解,这就离不开以中央电视台为代表的中国媒体的国际传播力。为此,本人专门调研了中央电视台海外传播中心、发展研究中心、中国国际电视总公司、驻外记者站等有关机构和人员,认真查阅了相关文献和网络资料,从渠道、内容、受众、产业等维度对中央电视台与主要国际媒体进行了比较分析,发现中央电视台在传播渠道上已经达到甚至超过主要国际媒体,但在传播内容、传播受众和产业经营上仍然有待进一步创新,并从整体上提出了改进建议。

Under the background of economic globalization, the economic and cultural exchanges between the peoples of the world have become more and more frequent. China is not only the world’s second in the world economy, but also the world’s first in outbound tourism. In order to better promote cross-cultural communication between China and the rest of the world, we need to enhance the understanding of Chinese international community, which can not be separated from the international communication of Chinese media represented by CCTV. So, I specifically research CCTV overseas communication center,development research center, China International Television Corp, foreign correspondent stations and other relevant institutions and personnel, carefully review the relevant literature and data. From the channel, content, audience and industrial dimensions of CCTV and major international media has carried on the comparative analysis, found that CCTV has reached or exceeded the international media in the communication channels, but in the dissemination content, the audience and the industry still needs further innovation, and put forward suggestions for improvement on the whole.