感知中国:跨国受众与跨文化经验的建构——《舌尖上的中国》解读

Perception China:Construction of Transnational Audience and Intercultural Experience——Intercultural Readings of "A Bite of China"

本研究从跨国受众跨文化经验的建构视角,对近20个国家和地区的来华留学生对纪录片品牌《舌尖上的中国》的解码数据进行分析,为中国文化的跨文化传播提供了以下理论与实践路径:①承认差异性,并假定相似性;②引导跨国受众的移情体验与反思体验;③通过跨国受众的跨文化经验了解自我;④搁置自我,破除身份焦虑;⑤重建自我。

The study, from a perspective of 'intercultural dialogue' research,break through the context of cultural studies’ active transnational audience' research based on the assumption of a single study cultural context differences. This study from the perspective of the construction of multinational audience’s inter-cultural experience,analysied nearly 20 countries and regions foreign students toward the documentary brand 'A Bite of China '’s decoding data, for Chinese culture’s transcultural communication provides the following theory and practice path:① acknowledge differences, assuming the similarity between;② guide the transference of the multinational audience experience and reflection on experience;③ in the understanding of the cross-cultural experience of multinational audience;④put themselves, to break;⑤rebuild the ego identity anxiety.