2015年国内五大视频网站自制视频内容分析

A Content Survey of Self-made Videos of the Top Five Domestic Video Websites in 2015

自2011年起,视频网站的自制视频内容的竞争愈演愈烈。视频网站热衷于自制节目是其内容生产的重要转变。2014年作为'自制元年'各大视频网站已经展现出优异成果,而如何不断开拓自制道路凸显互联网特色则是竞争的关键与核心。本文以各大视频网站的自制视频内容为分析对象,主要针对2015年国内五大视频网站(爱奇艺、优酷土豆、乐视、搜狐视频、腾讯视频)自制节目、网剧以及电影的情况进行数据统计与量化分析,探讨自制视频节目、网剧与电影的发展及其对传统媒体格局的影响。研究发现,视频网站仍然奉行内容为王,出现了跨行业联合制作迹象,也给电视媒体带来挑战。

Since 2011, a new-round competition of self-made videos among video websiteshas become more and more fierce. It is an important conversion for content production that video websites are preoccupied with making programs by themselves. In 2014, the firstyear of self-made videos, those large-scaled video websites have made great achievements, while how to explore the ways of selfmaking and how to give prominence to characteristics of internet has become the key to and the core of the competition. This paper, which focuses on the contents of self-made videos of the top five domesticvideo websites( including iQIYI,youku tudou, Letv, sohu video, tencent video), is dedicated to analyze their selfmade programs, network drama and movies statistically and quantitatively, and delves into the impacts of self-made programs, network drama and movies on traditional media structure. The research finds that videos websites continually pursue a policy of content first, and co-operation among different industries has arisen, which challenges to the television industry.