摘要
在我国 ,女性消费心理随着社会的发展而发生了重大变化。同时 ,女性消费者是市场中最为活跃的主角 ,她们在购买活动中起着特殊作用。因此 ,研究现代女性消费心理特征对于市场营销有着重大意义。本文就现代女性消费心理与营销策略谈谈自己的看法。
In our country, great changes have taken place with the development of the society in women consumer psychology. Besides, women consumers are the most active protagonist in the market. They are of special function in buying the activity. So, studying modern women will have great significance in studing marketing. This paper attempts to analyse modern women consumer's psychology and marketing tactics.[
出处
《兰州商学院学报》
2003年第2期68-70,共3页
Journal of Lanzhou Commercial College
关键词
现代女性
消费
消费心理
营销
modern women
consume
consumer psychology
marketing
