摘要
文章从塑造城市形象的相关理论出发 ,分析了塑造城市形象、创名牌产品、培育现代企业经营理念的相关对策 ,并提出名城名省因名人名品而兴 ,因名品名业而旺。
From the relevant theories of city building, this essay analyses some measures related to making city image, creating outstanding products and forming the ideas of contemporary enterprise business. Meanwhile, the author puts forward the idea that the formation of famous city comes from famous people, products, outstanding enterprises and products.[
出处
《兰州商学院学报》
2003年第2期42-44,共3页
Journal of Lanzhou Commercial College
关键词
城市形象
名牌战略
名牌产品
city image
outstanding product strategy
famous brand commodites