邮政速递的市场开发策略探讨

A Discussion on the Market Development Tactics of Companies in EMS

中国邮政速递在中国速递行业中市场占有率最高,堪称中国邮政发展的支柱业务。但面对实力强大的国外公司的竞争和国内各种类型的速递公司的竞争,邮政速递屡失市场份额。邮政速递公司要在新的竞争环境下开发市场,需要采取以下策略:1、建立独立的家庭业务单位,实施独立的工作流程和独立的营销计划,开发家庭细分市场片市场;2、为不同组织客户提供不同的客户关系管理内容和个性化的服务项目,开发组织客户市场;3、开发新业务,培育新市场等市场开发策略。

In facing drastic competitions from companies engage in express services at home and abroad,companies specialized in the EMS in China should employ3new tactics.First,to set up independent business branches with special operational process and marketing plans to provide services for families.Second,to design a unique system of customers ,relationship management and thus to provide individualized services to organizations.Third,to pioneer into other specialized market to find new business opportunities.