摘要
早在先秦时期,儒家就已经认识到并自觉利用了礼乐的传播功能。礼乐传播具备完整的传播过程所必须的传者、内容、渠道、受众和效果五个部分,而且有反馈这一环节。儒家还提出了独具特色的传播效果理论"风草说"。儒家礼乐传播中体现出来的关于传播的"中道而立"、"民贵君轻"等原则,以及"善教得民心"、"化道"的传播功能思想和关于传播的双面效应等观点,对我国当今的新闻传播活动有着重大的启发和借鉴意义。
Confucianists had realized the function of communication through Rite and Music and put them into use ever since the pre Qin period. Communication through Rite and Music has five sections which form the total communication course--who, what, through what channel, to whom, and what effect. It also has the feedback link. It can be seen as the principle which may do good to our professional communication today.
出处
《杭州师范学院学报（社会科学版）》
2003年第2期69-72,共4页
Journal of Hangzhou Teachers College(Humanities and Social Sciences)
关键词
礼乐传播
“风草说”
传播功能
当代传播
communication through Rite and Music
the thoughts of feng cao
communicative function
modern communication
