试论大众传媒的公信力

Public-trust for the Mass Media

公信力是大众媒介最主要的竞争力 ,是媒介生存、发展、获得经济效益和社会效益的前提 ,媒介要获得良好的传播效果 ,它首先要有很高的公信力。大众媒介树立品牌的关键就是自身的公信力 ,因为品牌就是信誉。公信力也是媒介获取受众资源的重要基础和保证 ,因为受众都信赖诚信的媒体。

Public trust for media is an important competence of the mass media. It is a basic premise for the existence and development of the mass media by means of gaining economic and society benefits. In order to obtain the good disseminate effects, it should have ensure the public trust for media at first. The key pointr of the mass media to establish brand is the public trust for media of itself ,because the brand is a trust. Public trust for media is basic for the mass media to gain the audience source, which has its contidence in the trust media.