论党报双休刊的可读性

On the Readability of the Weekendly of Party Press

近年来,随着报业竞争的日趋激烈,各家党报都把办好双休日报纸(周末版、双休刊或休闲周刊等),作为新闻改革的突破口而着力经营。那么,党报的双休刊究竟应该如何办?《湖南日报·双休周刊》的成功为其提供了很好的借鉴经验,即在坚持高品位、高格调、高档次的前提下,追求可读性。

In recent years, with the competition of press industry growing intenser and intenser, all the publishers of party-press try to make a breakthrough in the reform of publications by managinga good weekend-newspaper ( weekendly> weekend magazines, or weekly for entertainments ). But how to manage a weekend party-press? The WEEKENDLY OF HUNAN DAILY has set a good example and offers many experiences, -persue the readability in the premise of high-taste, high- styeleand high-class.