摘要
品牌战略是培育企业核心竞争力的重要支撑 ,没有品牌战略 ,就难以形成持久的企业核心竞争力。本文探讨了企业品牌经营与核心竞争力二者之间的关系和我国企业品牌经营的误区 ,并提出了树立我国企业品牌及提升企业核心竞争力的有效途径。
The strategy of the brand is the important support which fosters enterprise's key competitiveness , do not have strategy of brands, It is difficult to form the lasting key competitiveness of enterprise , This text probe into enterprise brand manage with key competitiveness relation and of our country enterprise mistaken idea that brand deal in of two, And has proposed establishing the state-run brand and promoting the effective way of enterprise's key competitiveness .
出处
《价值工程》
2003年第3期5-9,共5页
Value Engineering
