摘要
本文回顾了价值定义的变化和顾客价值概念的出现 ,对比各种价值定义的内涵特征并总结其变化规律 ,提出了新的产品/服务价值定义 ,对顾客价值与产品/服务价值的异同进行了分析。
The thesis reviews the change of value concept and the appearance of customer value;Contrasts the intension character of all kinds of value concept and generalize their gradual change rules;Put forwards a new concept of products/service;at last differentiates and analyses customer value with products/service value.
出处
《价值工程》
2003年第3期20-22,共3页
Value Engineering
