摘要
本文着重从四个方面分析了文化因素是如何影响消费者对三种方式售后服务的感受,进而影响售后服务方式的提供,并指出在提供国际服务时,要根据不同的文化背景来选择售后服务的提供方式。
This article talks about the cultural elements how to affect the consumer's feeling to three kinds of after-sale service, and how to affect supplying such service. Furthermore, It points out that different after-sale service should be given according to different cultural background.
出处
《世界标准化与质量管理》
2003年第4期7-9,共3页
World Standardization & Quality Management
