电子商务环境下企业竞争情报工作的创新策略

Enterprise Competition Intelligence in Electronic Commercial Environment:Innovation Strategy

电子商务对现代企业竞争力产生了较大的影响,改变了企业的经营管理方式、竞争环境和竞争方式,使企业价值链向价值网发展,使企业往虚拟化方向发展,提高了企业的国际竞争力。在电子商务环境下,企业竞争情报工作出现了许多新特点,其涉及面越来越广,动态性越来越强,目标定位越来越困难,时效性要求越来越快,对方法手段的要求越来越高,作用效果越来越明显。因此,企业竞争情报工作应该在观念、手段、方法、组织、制度和人员素质培养等方面有所创新。

Electronic commerce has great effects on the modem enterprises. It changes the fashion of enterprise management and competitive environment, makes the enterprise develop forward from value chain to value net and become virtualizes. EC also enhances the international competitive abilities of enterprises. There are many new characteristics in enterprise competitive intelligence work in EC environment. It involves in many aspects, more and more dynamic, harder to focus on the targets, the requirements of methods are stricter, time limited is shorter and its effect is more obvious. We should take some innovational strategies in ideals, instruments, measures, organization, institution and staff training in enterprise competitive intelligence work.