会展业与会展旅游市场开发

MICE Industry and the Market Development of MICE Tourism

会展业在全球范围已经成为经济竞争的一个新热点 ,越来越引起人们的重视。会展旅游是会展经济发展的必然产物 ,是会展产业链的一个重要环节。本文以国内外会展业发展趋势为背景 ,从会展与旅游的关系出发 ,进一步阐述会展旅游发展条件及其市场开发。

In recent years, MICE industry has become a hot topic of economic competition, drawing more and more people's attention. Along with the development of MICE Industry, MICE tourism has become an inevitable outcome as well as a key link in MICE Industry chain. This paper, based on the background of the development of the in-and out MICE industry in the world, state the conditions and the market development of the MICE industry from the point of the relationship between MICE and tourism.