以虚拟管理实现和巩固电信企业在农村市场的低成本快速战略扩张

Achieving and strengthening the low-cost and prompt strategic expansion of telecom enterprises in the rural market by virtual management

近年来 ,我省农村电信市场快速发展 ,原有的管理方式已阻碍了电信企业在农村实现高效益快速的战略扩张。借鉴“虚拟管理”理论 ,从降低管理成本和提高管理效率出发 ,创立了“以交换机模块为中心的农村三代合一统包责任制”全新管理及发展模式 。

In recent years, the rural telecom market of our province develops rapidly and the old managerial mode has hindered the telecom enterprises to achieve the high-benefit and prompt strategic expansion there. This paper uses the 'virtual management' theory for reference, and from reducing the managerial cost and improving the managerial efficiency, builds a brand-new management and development mode, that is, 'the rural 'three generations into one' contract system of job responsibility based on the exchange modules.' It has a very important instructive function for our telecom enterprises to open up the rural market.