电子商务对我国企业商务模式的创新

Innovation of E-Commerce to business model of corporation of our country

运用理论的方法和实证的结论分析了我国企业目前电子商务的主要特征。基于三种网络的基础上分析了电子商务对企业商务模式的创新 ,认为BtoB模式具有绝对的优势和商业潜力。基于 5P4F方法对电子商务模式进行了描述与创新。同时 ,面对我国实现电子商务的现状 。

This essay analyses primary character of E-Commerce of our country's corporation at present by academic method and positivism conclusion. It analyses innovation of E-Commerce to business model of corporation of our country that bases on three kinds of network, and figures that B to B model has absolute predominance and commercial potential. It describes and innovates business model of E-Commerce that bases on 5P4F method (5P refers to Product, Price, Place, Promotion and Position;4F refers to business Flow, information Flow, capital Flow and logistics Flow).At the same time, facing to actuality of realizing E-Commerce of our country, it brings forward business model of strategic alliance of traditional corporation and retail network.