论消费者的知觉风险及营销对策

Discussion on consciousness risk and marketing countermeasures of consumers

消费者产生知觉风险的原因众多。我们可根据消费者收集信息的不同程度和消费者收集信息的性质而采取不同的营销策略来减低消费者的知觉风险,加快消费者的购买决策。

There are a lot of reasons for consciousness risk of consumers. We can take different marketing strategies to reduce consciousness risk and to promote purchase of consumers by collecting different information and based on the quality of information the consumers collected.