我国绿色(有机)食品主要出口国市场定位分析

Analyse the Marketing Orientation of the Major Countriesof Chinese Greenfood(Organic Food) Export

食品安全性已经成为国际食品贸易竞争的焦点,因此国际市场对有机食品的需求量十分巨大,有机食品贸易已经成为国际食品贸易中的主流。扩大我国绿色(有机)食品出口必须研究国际市场、搞好国际市场定位。从消费者的购买行为及其对绿色(有机)食品产品的要求两个方面分析了我国绿色(有机)食品主要出口国市场需求的特点,并分析了绿色(有机)食品国际市场准入制度的特点,提出了我国绿色(有机)食品扩大出口、开拓国际市场的对策。

Since food security has become the competitive focus of international food trade, there is a great demand for organic food in the international market. Organic food has become the main trend of international food trade. If we want to increase the export of Chinese greenfood (organic food), we must study the international market and the marketing orientation. The thesis analyses the features of market demand of the major countries of Chinese greenfood(organic food) export from the consumer's purchasing and requirements of product, and studies how to enter the international market of greenfood(organic food). Then the writer puts forward some proposals of increasing export of Chinese greenfood(organic food) and opening up the international market.