摘要
整体产品概念的提出为企业产品创新提供了发展空间。产品整体有层次性,相应的产品创新也应有层次性,产品创新的多层次性使企业的产品差异化有了更大的发展空间。阐述了产品创新和整体产品概念的内涵,探讨了整体产品概念的核心产品、形式产品、期望产品、延伸产品、潜在产品等五个层次的创新问题。
Products innovation is the way to keep businesses thriving and prosperous.The process of the research and development of integrated products cannot do without innovation,and the innovation and development of new products are the main direction for our society to move forward and advance science and technology.This paper introduces and explains the concepts of innovation and integrated products'innovation,analyzes the contents of integrated products'innovation and five levels innovations,and especially focuses on the approaches that businesses apply innovation theory to develop and innovate products.
出处
《哈尔滨商业大学学报（社会科学版）》
2003年第3期73-75,共3页
Journal of Harbin University of Commerce:Social Science Edition
