浅论地方性品牌的生存与成长战略

On the Strategy of Local Brands Existence and Growth

在快速周转类消费品市场上 ,存在着大量的地方性品牌。探讨在新的市场形势下 ,这些品牌如何很好地生存和成长具有广泛的重要的意义。文章在分析市场结构和消费者购买行为特点的基础上 ,分析了地方性品牌的优劣势 。

On the market of fast_circulating consumer goods, there are all kinds of local brands. It is of widespread and important significance in studying how these brands exist and grow up in the new market situation. Based on introducing market structure and consumers behavior of purchasing, the article analyzes the superiorities and inferiorities of local brands and puts forward the corresponding relative competitive strategy.