毛泽东、邓小平企业伦理思想比较研究

Comperative Studies on Mao Zedong's and Deng Xaoping's Thoughts on Enterprise Ethic

毛泽东、邓小平在领导我国革命和经济建设中 ,都将敏锐的目光投向企业伦理。他们的企业伦理思想反映了各自时代的要求 ,双峰并峙 ,各领风骚。他们都把加快企业发展作为企业伦理思想的核心内容 ,但审视企业规范的视角、构思的伦理机制却有很大区别。对他们的企业伦理思想进行比较研究 ,是加强现代企业伦理建设的迫切需要。对市场营销具有指导意义。

While leading Chinese revolution and economic revolution both Mao Zedong and Deng Xiaoping fixed on enterprise ethics. Their thoughts concerned reflected the demands of the time respectively, which regarded the quickening of enterprise development as the essence of enterprise ethics; they had different viewpoints and ethic mechanism for conception, though. It is an urgent need for to have an comparative study in these cases in order to promote modern enterprises' ethic construction, which will be of significance to marketing.