副品牌策略——企业多元化经营的策略选择

By- brand Strategy-Enterprise's Choice in Diversified Operation

随着国际、国内市场竞争的日益激烈,多元化战略成为许多企业谋求成长的必要手段。副品牌策略作为企业多元化经营的策略选择,既可以避免品牌延伸陷阱,又可节约宣传费用。

With the keen competition of international and domestic market, diversified operation strategy become the major method of enterprises development. By- brand strategy as the choice of enterprises can not only avoid falling into'brand- extending - trap', but also save large propaganda expenses.