中小企业在创新过程中应遵循的基本策略

The Basic Tactics that Small & Medium-Sized Enterprises Should Follow in Their Managerial Innovations

文章认为 ,注重创新是保障中小企业生存和发展的必然选择。为了使创新活动达到预期的效果 ,中小企业的经营者应该抓住产品创新、市场创新、管理创新这 3个关键点 ,坚持顾客导向和动态联盟这 2项指导原则 ,遵循

According to the author,paying more attention to innovation is the best way to ensure the survival and development of small & medium sized enterprises(SMEs). For the purpose of producing the innovatory effects as expected, managers of SMEs should stress three innovations——product innovation,market innovation and management innovation,adhere to two principles——customer conducting and dynamic alliance, and follow a systematic working procedure during the innovations.