国际市场进入战略的探讨

Discussion on the Strategy of Advancing to the International Market.

该文从国际营销角度简要论述了我国外贸企业要能成功地、永久地进入国际市场,并参与国际分工和国际竞争,各出口公司和企业要重视“科学决策进入国际市场的战略”。并对目前进入国际市场的决策方面存在的问题作了简要分析,对科学决策进入国际市场的环节、进入目标市场的方式、影响进入方式的因素及国际营销组合等方面作了较详细的介绍。

This thesis points out that every export company andenterprise must pay more attention to "the strategy of scientific deci-sion advance to international market", while our foreign trade enter-prises want to get into international market successfully and perpetual-ly and to partake in international division of labour and internationalcompetition from angle of international marketing. It also briefly anal-yses existing problems in decision of advancing to international marketat present. Its main length lies in detail introducing in segment of sci-entific decision advancing to international market,form of advancing toobjective market, influencing factors of advancing form and interna-tional marketing combination,etc.