现阶段我国野外刺激性体育旅游市场的结构特征分析

Analysis on Features of Stimulant Open Country SportsTourism Market in China

国内野外刺激性体育旅游市场呈初级阶段特征 ,野外刺激性体育旅游产品项目主要是徒步旅行、登山等 ,冲浪、海底探险等项目参与者较少 ,青年人是体育旅游者的主流 ,参与群体消费能力较强 ,社会文化环境、价值观念等是影响人们参加野外刺激性体育旅游的主要因素 。

The tourism market of stimulant open country sports in China is in initial phase, hiking and mountaineering are main product of it With strong consumption, the part of youth acts an important role in the whole tourists, the influence factors controlled this tourism market mostly base on income level, value notion and so on, then, the paper put forward a list of countermeasures