中国竞技体育无形资产发展战略研究

Study on the Development Stratagem of the Incorporeal Capital of China Competitive Sports

针对我国竞技体育无形资产发展的客观需要 ,根据对国内各种利弊因素的分析 ,运用社会调查和专家调查的方法 ,确立我国未来 1-5年的竞技体育无形资产发展战略 ,研究从战略指导思想、战略目标、战略重点、战略阶段和战略对策 5项基本要素着手 ,整体和系统地描述我国竞技体育无形资产的发展蓝图。

Basing on the obective need of developing the incorporeal capital of China competitive sports,in accordance with the analyzing to all factors advantages and disadvantages,home and abroad,taking the method of specialist investigation,this paper make a 15_years development stratagem of incorporeal capital of China Competitive Sports From the perspectives of directing thought,objectives,stress,stages and countermeasures of making stratagem,this study wholely and systematically described the dedevelopment blueplan of incorporeal capital of China competitive sports