浅论CI策划与公关策划

On CI Plot and Communalizing Plot

介绍了CI策划、公关策划的不同含义及它们对企业形象的塑造所起的不同作用,并从观念上、内容上、参与人员上等三个方面论述了从公关策划到CI策划的变化。

The paper presents the different meaning between CI plot and communalizing plot,and the varied role played to the image of enterprises, and elaborates the changement from communalizing to CI plot in aspects of concept, substances and participating person.