摘要
本研究旨在明确上海市电脑型体育彩票的目标市场,采用问卷调查与数理统计的方法,将上海电脑型体育彩票彩民分为不同的群体,通过比较揭示出不同性别、年龄、文化程度、职业、收入以及足球彩票彩民等群体的体育彩票消费特征。
The study aims at clarifying the targeting market of Shanghai computer-based lottery.Applying the methods of questionnaire and mathematical statistics,the study divided the consumers of Shanghai computer-based lottery into different groups and through comparison put forward the different consumptive characters of sport lottery of different sex,age,education,profession,income and football lottery consumers.
出处
《体育科学》
CSSCI
北大核心
2003年第3期73-76,92,共5页
China Sport Science
关键词
体育经济
体育彩票
彩民群体
消费行为
特征
sport economy
sport lottery
lottery consumers
consumption
characters