上海电脑型体育彩票不同彩民群体消费特征的研究

Research on Consumptive Characters of Different Consumers of Shanghai Computer-based Lottery

本研究旨在明确上海市电脑型体育彩票的目标市场,采用问卷调查与数理统计的方法,将上海电脑型体育彩票彩民分为不同的群体,通过比较揭示出不同性别、年龄、文化程度、职业、收入以及足球彩票彩民等群体的体育彩票消费特征。

The study aims at clarifying the targeting market of Shanghai computer-based lottery.Applying the methods of questionnaire and mathematical statistics,the study divided the consumers of Shanghai computer-based lottery into different groups and through comparison put forward the different consumptive characters of sport lottery of different sex,age,education,profession,income and football lottery consumers.