摘要
本文通过案例分析 ,论述了公共关系职业道德在公共关系活动中的必要性 。
Analysing cases, the paper states on the importance of professional ethics to the activities of public relations and briefs on how for enterprises and orgnizations to abide by the principles of Professional Ethics for PRs in their activities.
出处
《山西经济管理干部学院学报》
2003年第1期47-48,共2页
Journal of Shanxi Institute of Economic Management
关键词
企业组织
公共关系
职业道德
Enterprise
Public Relations
Professional Ethics