引入营销策略 发展高职教育

Introducing Marketing Strategies into the Development of Higher Vocational Education

教育是一门产业 ,可以引进市场机制 .当前 ,我国高等职业技术教育有了很大发展 ,但高职教育特色尚未形成 ,其优势未能充分发挥 .高职院校可以利用市场导向 ,加强市场化操作 ,运用适当的市场营销策略 ,优化教育资源的配置 ,抓住机遇 。

As education is an industry, the market mechanism can be introduced into it. Although China ,s vocational education has developed remarkably up to now,features of its own have not taken shape and its advantages haven ,t been exploited to the full.Higher vocational colleges can utilize the market orientation and strengthen the operations in accordance with the market mechanism.So appropriate marketing strategy can be adopted to optimize the distribution of educational resources and to grasp the opportunity to promote the development of higher vocational education.