论千古名作《醉翁亭记》与滁州市旅游产业发展以及产品设计的相关性

Classic Writing Zui Weng Ting Ji and Tourism Industry Development &- Tourist Product Design in Chuzhou City

旅游业的发展必须建立在经济和文化紧密结合的基础之上。因此,作为民族文化构架重要组成部分的中国文学,也将在旅游产业经济发展的过程中发挥重要作用。安徽滁州有个醉翁亭,宋代文学巨匠欧阳修专门为她写了一篇千古流传的名作《醉翁亭记》。如何深刻认识这篇文学杰作的文化底蕴以及产业化潜能,是滁州旅游业发展中需要热切关注并且认真解决的一个问题。从文化象征的角度上看,醉翁亭无疑是滁州市最具有视觉冲击力和心理召唤性的标志性景观。按照目前引起人们极大关注的体验经济理论为指导,对醉翁亭进行产品的深度加工,并且以此为主干,进行系列化的滁州旅游产品创新设计,是一个建基于传统又指向未来的应用性课题。

Tourism development attributes to tight combination of economy and culture. As a result, Chinese literature, a part of national culture, plays an important role in tourism industry. Zui Weng Ting (a kind of ancient pavilion), now in Chuzhou City, Anhui Province in China, was built in Song Dynasty. It is famous for a classic writing Zui Weng Ting Ji, written by Ouyang Xiu, a great poet in Song Dynasty, and who was also an officer of Chuzhou at that time. The critical problem, how to recognize and comment on the inside culture information of this great ancient writing, is urgent to be paid attentions and to be solved. As a symbol of culture, and with her visual charm and psychological attraction, Zui Weng Ting is with no doubt the landmark of Chuzhou. Guided by experience economy theory, and basing on the traditional culture of Zui Weng Ting, the practical subject——to design a series of innovative tourist products of Chuzhou——is pointed out.