全媒体时代提高高校宣传教育实效性的对策

On the Strategies of Improving the Effectiveness of the Publicity Education in Colleges and Universities in the Age of All Media

文章先阐述全媒体时代媒体所呈现的新特征,然后分析了全媒体时代高校宣传教育工作面临的机遇和挑战。如何在高校宣传教育工作中充分利用现代化的技术和手段,依托新兴的媒介载体,切实提高宣传教育工作的实效性,文章围绕这些问题展开讨论并从中寻求对策。

The paper expounds the new media characteristics and analyzes the opportunities and challenges being confronted with the publicity education in the age of all media. It discusses the problems such as how to make full use of the modern technology and means,rely on the jumped-up media carriers and improve the effectiveness of the publicity education and aims at finding the solutions to them.