广州北京路文化核心区旅游资源开发策略

Development Strategies of Tourism Resources of the Core Cultural Zone on Beijing Road in Guangzhou

旅游文化资源和历史古迹资源丰富的广州北京路蕴含了广府文化的优良传统和先人的智慧。通过对北京路文化核心区的资源优势及其对广州旅游业影响的分析,提出了开发该区旅游资源的对策,以期提升北京路广府文化核心区的知名度和品牌效益,加快其旅游文化资源产业化步伐,促进其历史文化产业的发展。

With abundant tourism culture resources and historical relics,Beijing Road of Guangzhou contains the fine tradition of Cantonese culture and the wisdom of the ancestors. Based on the analysis of the advantages of the resources in this area and its impact on tourism industry in Guangzhou,this paper presents the strategies of developing the resources of the core cultural zone on Beijing Road aiming at raising the awareness and brand effect of this core area,accelerating the pace of industrialization of its tourism and cultural resources and promoting the development of its historical and cultural industry.