广州产业升级背景下高职会展英语人才培养对策研究

A Study on the Talents Training of English for Convention and Exhibition in Higher Vocational Education in the Context of Industrial Upgrading in Guangzhou

针对会展业转型升级,从充分发挥语言的产业服务功能出发,在互联网+、产业融合背景下,提出构建"一线双核"的高职会展英语人才培养目标,以英语为主线,以提供精准营销、精准服务为核心,创新服务内涵,以高质量服务为抓手全面提升国外参展客商线上了解产品、线下体验产品的满意度,以国际化一流语言服务助力广州成为新全球会展中心。

Aiming at contributing to Guangzhou’s convention and exhibition industrial upgrading,this study is based on the idea of giving full play to language’s serving function in that industry.In the context of'internet+'and'industry integration',the study proposes talent training goal for Guangzhou’s higher vocational institutes focus on'one line two cores',that is,English proficiency training as the principal line,precise marketing ability and precise service providing as the two cores.It’s also the study’s opinion that the talents for convention and exhibition industry should make innovation in exploring new connotations of their service.By offering high-quality service,the talents are supposed to enhance the foreign visitors’satisfaction in experiencing products which they have known beforehand online.With their top-level international standard language service,the talents are hoped to help with Guangzhou’s endeavor to develop into a world convention and exhibition center.