我国竞赛表演业宏观环境分析

Analysis of Macro-environment of China's Professional Sports

通过文献资料研究及市场调查 ,从近年来的社会人文环境及宏观经济状况 ,分析我国竞赛表演业的宏观环境。研究表明 ,我国竞赛表演业正处于一个良好的社会人文环境之中。同时 ,由于经济高速增长及地区经济发展不平衡 ,今后一段时期竞赛表演业将主要在经济发达地区以及与国际体育潮流一致的项目中获得较大的发展。

By the research on literature and market investigation, and in the light of social humanity and macro economic condition in recent years as well, the present paper analyses the macro environment of China's professional sports. The results indicate that China's professional sports have been well developing in a favorable social humanity environment. Meanwhile, because of the fast development of national economy and imbalance of regional economic development, professional sports will acquire great development mainly in rich areas and in those events consistent with the developing tide of international sports.