城市旅游市场分类研究及其意义——以汕头市为例

Classified Research on Urban Tourism Market and Its Significance——A Case Study of Shantou City

运用旅游市场分类法,通过对旅游流、旅游市场细分和旅游者行为等方面分析,以及对汕头市旅游市场的实证研究,作者初步认证了旅游市场分类法的科学性和有效性。区分城市旅游者与景点旅游者两类市场,对比这两类市场旅游者的空间结构、出游目的结构、时间分配结构的差异,对分析汕头旅游发展的主导旅游吸引、旅游需求趋势和需求预测以及确定区域旅游发展的动力模型、旅游发展动力机制,制定产品战略和市场战略具有重要的意义。

By the use of the classified research of tourism market,from tourism flowing,tourism market division and tourist behavior analysis,corresponding analysis of product and demand in the study of tourism market of Shantou City,it confirmed classified research of tourism market scientific and availability.By identifying its urban tourism from scenic tourism,comparing the two market tourists of differences in area distribution,tourism aim and time allocation,which had special significances to analyze the attraction of regional tourism development,to predict the tourism demand tendency,to define the main dynamic model and dynamic mechanism of regional tourism development,as well as to constitute the strategies of product and market.